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    A SCOTS TikTok influencer has binned his £825 trainers in protest over a controversial ad campaign by the Balenciaga brand. Mark Hamilton, 24, has amassed 621.9k followers on TikTok making his name as a tanning expert. 4Mark took to TikTok to express his disgust over the brandCredit: TikTok 4He threw his £850 trainers in the binCredit: TikTok 4They were his favourite trainersCredit: TikTok 4Mark says the brand were shambolic after their ads featured kids with bondage bearsCredit: TikTok The social media star from Airdrie, Lanarkshire, posted the short clip to his platform to express his disgust over recent controversies over the luxury fashion brand. Mark insisted he will never buy from the company again after adverts were released showing child models posing with bondage teddy bears. The Spanish fashion label faces fury over its latest marketing campaign where one photo shoot shockingly revealed paperwork from a US law battle over child pornography hidden beneath a black bag. Footage shows Mark throwing his trainers worth hundreds of pounds in the bin amid backlash over the ads, which have been...
    The Florida Republican senator hosted a roundtable event with Alex Otaola, who performed in blackface in 2017. Republican Florida Sen. Marco Rubio recently touted the endorsement of Alex Otaola, a social media "influencer" with a history of racism. He also featured the YouTube personality at an Oct. 14 campaign "Roundtable with Cuban-American Community Leaders." Despite previously backing a two-term limit for all senators, Rubio is currently seeking a third six-year term. He is facing Democratic Rep. Val Demings. "Marco Rubio held a roundtable today with leaders of the Cuban-American community at the American Museum of the Cuban Diaspora where they endorsed his reelection campaign," the campaign noted in a press release about the roundtable. The release went on to quote "Cuban-American influencer Alex Otaola" as saying, "We need people like Marco Rubio, fearless, frontal and with sharp words against our nation's enemies." Otaola is the host of a YouTube series called "Hola Ota-Ola" and a political activist who advocates for Republican candidates. In a November 2017 Facebook Live performance, Otaola donned blackface to satirize Chocolate MC, a Cuban-born reggaeton musician....
    A top Russian influencer has been mocked for getting a new Chanel bag after taking part in a high-profile socialite stunt to scissor her last one in protest at Western sanctions over Vladimir Putin's war. In April, Monaco-based model Victoria Bonya, 42, with 9 million followers, led the anti-Chanel campaign by wealthy female Kremlin backers. At the time she said in English: 'I have to say if Chanel House does not respect its clients, [why] do we have to respect Chanel? Bye bye.' She was seen throwing the bag away at her plush home. The Putin-loving businesswoman who chooses to live in the West had 'never seen any brand acting so disrespectful towards their clients.' But now she has been accused of 'hypocrisy' after posting pictures showing her with a Chanel bag in a car on a sojourn in Dubai. Monaco-based model Victoria Bonya, 42, with 9 million followers, led the anti-Chanel campaign by wealthy women Kremlin backers by cutting up her bag in April
    An excellent scam that integrates the delivery, influencers and the crypto world. Here’s how it turned out Real fraud, cryptocurrencies and influencers based on delivery in the United Kingdom (screenshot) Do you ever want to order individual meals from different restaurants and have them delivered to your home in a single order? Or should the coffee be hot within 5 minutes? These were some of the promises Crypto Eats, Given a fresh start – as the name implies – allows Pay in cryptocurrencies. Or at least, that was the initial promise. In fact, it’s a maxi scam, and it’s pulled in the middle Some important influencers With massive marketing activities. There was also an actual news release via GlobeNewsWire and promises real news. Revolution in the field. You may be interested >>> Apple’s charm pushes the iPhone: “iPhone Pi” owners are not subservient to Android. The cryptocurrency fraud is a fake startup dedicated to cryptocurrency delivery. After a major marketing campaign, the startup disappeared with the EATS token money (screenshot). It all started a few weeks ago. For a whole...
    THE Love Island girls are well known for their glam looks, with the islanders no doubt putting hours into their getting ready routine ahead of tonight’s final. However, there is one member of the Love Island alumni who is keen for the contestants to embrace a more natural look. 4Shannon Singh lasted just 48 hours on Love Island, but she made a statement during her time on the showCredit: Mike Gripz 4Shannon entered the villa completely makeup freeCredit: Rex Shannon Singh may have only lasted 48 hours in the villa this season, but she made her time on the show count. The 22-year-old Scot made a splash when she arrived at the villa completely make-up free as the islanders prepared for their first coupling up. “When I walked in that villa I didn’t have a scrap of makeup on and I did that to make a statement,” Shannon tells Fabulous Digital. “I never wear that much makeup anyway, and it is so rare for someone to be completely natural. “If you look at the villa, I don’t want to slate...
    A recent report from the New York Times states that the federal government is using an “influencer army” to promote pro-vaccine campaigns aimed at America’s youth. The New York Times reports in an article titled “To Fight Vaccine Lies, Authorities Recruit an ‘Influencer Army,'” that the White House has recruited popular TikTok stars to promote its pro-vaccine campaign. Some local states have reportedly begun paying “local micro influencers” to take part in similar initiatives. The NYT reports that according to the CDC, less than half of all Americans aged between 18 and 39 are fully vaccinated, while more than two-thirds of those over 50 have received both jabs. Around 58 percent of Americans aged between 12 and 17 have yet to receive any form of vaccination. The White House is now targeting young Americans by recruiting an army of influencers. The roster of online personalities includes 50 Twitch streamers, YouTubers, TikTokers, and the extremely popular 18-year-old pop star Olivia Rodrigo. Following the White House’s lead, multiple states and other governmental agencies have begun similar campaigns, even paying “local micro-influencers” with follower counts between 5,000...
    New York (CNN Business)It's not a celebrity, but Taco Bell has enlisted something equally as recognizable for its first-ever global ad campaign: the moon.On May 4, the moon will closely resemble a taco during its waning crescent phase, so Taco Bell is calling it the "Taco Moon." To celebrate, it's planning to hand out for free the most tacos it ever has gifted on a single day and kick off a new ad campaign promoting its global expansion.On that day, fans in the United States can get a free Crunchy Taco between 8 pm and 11:59 pm local time if they order in-store — or they can get a free taco at any time May 4 if they order on the Taco Bell app. Other countries will celebrate the Taco Moon, too: Restaurants in United Kingdom, India, Australia and other countries will be giving away a Crunchy Taco in addition to a specialized local offer.A new digitally focused ad campaign is also launching called "I See a Taco," which marks the first time Taco Bell restaurants across 32 countries will...
    An Instagram influencer with almost six million followers has been accused of trying to extort $300,000 from a pet groomer by launching a smear campaign that led to death threats, after an employee accidentally cut her mother's dog's tail. Riley Tully, the influencer behind popular account Meme Queen, allegedly tried to launch a 'shakedown' against Healthy Spot groomers near Los Angeles, threatening to use her massive social media clout to ruin their reputation if they didn't pay up, according to legal letters.  The row erupted on Instagram leading to rabid animal rights supporters sending the pet store chilling death threats including, 'I'll cut your f***in arm off' and 'kill them! They need to burn!'   According to documents, Riley's mother's Pomeranian, Noel, was rushed to the vet on January 23 after a groomer at Healthy Spot Costa Mesa slipped and cut the dog with clippers while trimming her tail. Instagram influencer Riley Tully, aka 'Riley Beek', has been accused of launching a smear campaign against Healthy Spot pet groomers in Costa Mesa, California Riley is the influencer behind popular Instagram...
    The Italian influencer Chiara ferragni has denounced inequalities in the vaccination campaign in the Lombardy region (north) and accused the authorities of citing her husband’s 90 year old grandmother, the rapper Fedez, only after his criticism of the administration of vaccines. “Today Fedez’s grandmother will get the vaccine. And do you know why? Because after my posts criticizing the vaccination management yesterday, a person in charge called Luciana saying: ‘Are you Fedez’s grandmother? At 12 you can come to get vaccinated ‘”, explained Ferragni to his more than 23 million followers on the social network. The influencer disapproved of this performance, considering that, after the messages she shared on Instagram on Thursday judging the vaccination campaign in Lombardy and explaining that Luciana had not yet been vaccinated, “someone” was afraid that she might “stir public opinion“. “If yesterday I was angry, today I am even more“He wrote, while addressing a petition to the Prime Minister, Mario Draghi, (whom he said to appreciate and understand) and to the rest of the politicians:” Enough of the talk! “. Managing the pandemic...
    More On: Influencers 24-year-old ‘Brooke Shields of Kuwait’ accused of beating ex-husband Social media influencer Alexis Sharkey’s cause of death revealed Instagram influencers among first to get COVID-19 vaccine in Indonesia Star weight loss influencer weds stepson and has his baby A popular baby-sleep guru is being hit with a call to boycott her business after it was revealed she donated to former President Donald Trump’s campaign.  The online drama unfolded Tuesday, when a fellow parenting expert tweeted a screenshot of Federal Election Commission records showing “Taking Cara Babies” founder Cara Dumaplin gave just over $1,000 to the Trump campaign. “I looked on the FEC site after someone tagged me in a post on [Instagram],” Jamie Grayson wrote from his @TheBabyGuyNYC account. Dumpalin is the influencer behind the “Taking Cara Babies” Instagram page, which boasts 1.3 million followers and a loyal customer base who revere her as a baby magician of sorts. Following the revelation, Dumpalin’s following erupted in virtual debate. “Mom Facebook is currently exploding over the discovery of FEC screenshots showing Taking Cara babies donated to...
    Snapchat is paying millions of dollars to Gen Z influencers who post viral videos on its new Spotlight service, including a 19-year-old who has earned more than $3million. Last year, Snapchat said it would be paying $1million a day to influencers who generate clicks with viral clips as part of its new Spotlight initiative aimed at taking on rival app TikTok. While Snaps shared on private profiles are usually only seen by friends in the app, Spotlight lets users share posts publicly while still protecting their identity from strangers.  This means that content creators will have a chance to create a Snap that's widely viewed, whether they have two Snapchat friends or 2 million.  Since the launch of Spotlight, thousands of teenage influencers have earned cash by posting short-form content. Cam Casey, 19, of Los Angeles, California, had already established himself as a presence on TikTok. Cam Casey, 19, (left) and Joey Rogoff, 21, two social media influencers who room together in Los Angeles, have earned more than $3million and $1million respectively for posting viral videos on Snapchat's Spotlight...
    Emily Gellis (left) and Tanya Zuckerbrot (right) have been the stars of the summer's F-Factor controversy. Fernando Leon/WireImage for Emily Cho; Eugene Gologursky/Getty Images for Hamptons Magazine The F-Factor diet founder, Tanya Zuckerbrot, is suing Emily Gellis Lande, alleging that the fashion influencer ran a "smear campaign to destroy" the controversial diet company and its creator.  Zuckerbrot and Gellis have been at the center of a months-long battle playing out on Instagram. The influencer shared complaints from women who say they experienced negative health effects while using F-Factor's products.  The 59-page lawsuit, filed with the New York Supreme Court on Thursday, alleges that Gellis spent about 75 days this summer creating at least 4,500 "false, defamatory, and/or harassing" posts, including 750 minutes of video footage, about Zuckerbrot and F-Factor.  Visit Insider's homepage for more stories. Tanya Zuckerbrot, a registered dietitian and founder of the beleaguered diet company F-Factor, is suing fashion influencer Emily Gellis Lande, alleging that she attempted to destroy the high profile brand. Zuckerbrot accuses Gellis Lande of inflicting monetary losses and emotional distress, according...
              Ali Alexander is something of veteran in the Republican digital game and he sees warning signs for the reelection of President Donald Trump–and he cannot keep quiet about. When Alexander was growing up he learned politics when his lawyer mother took him with her to phone-bank for local judges, but he said he did not start helping Republicans with websites and digital communications after the party lost the House and Senate in 2006, so 2008 was his first cycle. “I penned a piece criticizing the John McCain campaign during the primaries and they invited me onto the campaign,” he said. Back then, he said there were about 25 people working GOP digital communications and he was at the right place at the right time. Now, he is the old-timer, looking at a Trump campaign led by a first-time campaign manager, Brad Pascale, with a first-time leader of the Republican National Committee, Ronna McDaniel, he said. Let’s ask every Republican voter here on Twitter: What do you think about the job the Republican National...
    (CNN)Joe Biden's campaign is harnessing star power to ramp up its digital outreach in an appeal to young Americans, a demographic Biden has worked to win over in previous months after struggling to gain its support in the primary. Since last week, Biden has participated in several Instagram Live interviews with influencers and celebrities, including actress and talk show host Keke Palmer, Jerry Harris of Netflix's docuseries "Cheer," Youtuber Bethany Mota and dancer Allison Holker. And there are more to come, a Biden campaign adviser tells CNN. Prior to these interviews, Biden had only participated in one Instagram Live during his campaign, with soccer star Megan Rapinoe, in April. As the national conversation revolves around racial justice and police brutality, this first round of digital partnerships were mostly targeted toward influencers with younger, black followings. The platform and specific partnerships will vary to accommodate different issues and audiences. View Trump and Biden head-to-head polling"It's also contingent on when there's a conversation to be had that reaches a demographic that we want to talk to," said Meghan Hays, deputy communications director...
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