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    In this article GOOGLFollow your favorite stocksCREATE FREE ACCOUNTCEO of Alphabet and Google Sundar Pichai meets Polish Prime Minister at the Chancellery in Warsaw, Poland on March 29, 2022.Mateusz Wlodarczyk | Nurphoto | Getty ImagesThe U.S. Justice Department on Tuesday filed its second antitrust lawsuit against Google in just over two years. It's the latest sign the U.S. government is not backing down from cases against tech companies even in light of a mixed record in court on antitrust suits. Google shares were down 1.3% on Tuesday afternoon.related investing newsAlphabet or Microsoft? Analysts predict which stock will come out on top Weizhen Tan2 days agoThis lawsuit, which is focused on Google's online advertising business and seeks to make Google divest parts of the business, is the first against the company filed under the Biden administration. The department's earlier lawsuit, filed in October 2020 under the Trump administration, accused Google of using its alleged monopoly power to cut off competition for internet search through exclusionary agreements. That case is expected to go to trial in September. Google's advertising business generated $54.5...
    Google has begun offering concessions in an attempt to avoid growing pressure from regulators and antitrust lawsuits. Google is reportedly considering splitting the parts of its business that handled online advertising into a separate company under the parent organization Alphabet, according to the Wall Street Journal. This offer arises as the search engine faces scrutiny over its dominance in the digital advertising business. "We have been engaging constructively with regulators to address their concerns," a Google spokesman said in a statement. "As we've said before, we have no plans to sell or exit this business." He added: "Rigorous competition in ad technology has made online ads more relevant, reduced fees, and expanded options for publishers and advertisers." TWITTER CEO REPORTEDLY 'WILLING TO GO TO WAR' TO MAKE MUSK ACQUISITION HAPPEN The Justice Department declined to comment. It remains unclear if this simple change in business model and assets will satisfy the DOJ or if more structural changes to the company's prominent marketing platform are required. The DOJ is not the only one with its...
    In this article GOOGL GOOGL GOOG CNBC: Sundar Pichai, CEO of Alphabet and Google being interviewed by Deirdre Bosa.CNBCGoogle has offered to split parts of its ad-tech business into a separate company under its parent company Alphabet to ward off a second expected antitrust lawsuit from the Department of Justice, The Wall Street Journal reported on Friday. Such a concession would keep the ad business under the Alphabet umbrella but still represent a significant change in the digital advertising landscape, in which Google is a massive player on both sides of the market. While most commonly known for its search engine, Google's main business is online advertising. Alphabet reported $257 billion in revenue for 2021. But it's unclear if the offer would satisfy the DOJ. The Department's antitrust chief, Jonathan Kanter, has been adamant that he prefers to go to court rather than accept settlements. Kanter said at a speech at the New York State Bar Association Antitrust Section in January that published court opinions are vital to push forward the law. "In short, we will pursue remedies —...
    Bipartisan legislation introduced Thursday takes aim at conflicts of interest in the online ads industry and would strike at the heart of Google's business model, forcing the search company to break up its dominant digital advertising business. The Competition and Transparency in Digital Advertising Act, introduced by Sen. Mike Lee (R-UT), would ban online companies with more than $20 billion in digital ad revenue annually from participating in more than one part of the digital advertising process. The bill would affect Google and possibly Amazon. “When you have Google simultaneously serving as a seller and a buyer and running an exchange, that gives them an unfair, undue advantage in the marketplace, one that doesn’t necessarily reflect the value they are providing,” Lee told the Wall Street Journal in an interview. “When a company can wear all these hats simultaneously, it can engage in conduct that harms everyone.” The bill would likely require Google and others that violate the law to divest significant portions of their digital advertising business, thereby forcing such companies to break up. GOOGLE ABUSIVELY CHARGES MORE THAN...
    MOUNTAIN VIEW (CBS / AP) — A continued rebound in digital ad spending at Google drove its parent company’s profit up 68% in the third quarter. Mountain View-based Alphabet Inc. said Tuesday that it earned $18.94 billion, or $27.99 per share, in the July-September period. Revenue rose 41% to $65.12 billion. READ MORE: UPDATE: Pleasant Hill In-N-Out Burger Shut Down for Repeatedly Defying COVID Health OrderAnalysts polled by FactSet expected earnings of $23.73 per share on revenue of $63.53 billion. Shares nonetheless slipped 1.7% to $2,740 in after-hours trading. Google is the world’s dominant search engine, owns the biggest mobile operating system in Android and runs the behemoth video site YouTube. It holds 29% of the global $455 billion digital ads market, according to eMarketer, followed closely by Facebook. Both tech giants are benefiting as companies that scaled back on advertising last year during the pandemic pump more money into marketing. READ MORE: San Francisco Chinatown Businesses Targeted In ADA Lawsuits Getting Additional Legal HelpThe company’s dominance has drawn scrutiny for years, and regulators in the U.S. and other countries have...
    A continued rebound in digital ad spending at Google drove its parent company’s profit up 68% in the third quarter. Mountain View, California-based Alphabet Inc. said Tuesday that it earned $18.94 billion, or $27.99 per share, in the July-September period. Revenue rose 41% to $65.12 billion. Analysts polled by FactSet expected earnings of $23.73 per share on revenue of $63.53 billion. Shares nonetheless slipped 1.7% to $2,740 in after-hours trading. Google is the world’s dominant search engine, owns the biggest mobile operating system in Android and runs the behemoth video site YouTube. It holds 29% of the global $455 billion digital ads market, according to eMarketer, followed closely by Facebook. Both tech giants are benefiting as companies that scaled back on advertising last year during the pandemic pump more money into marketing. The company’s dominance has drawn scrutiny for years, and regulators in the U.S. and other countries have gone after Google over different aspects of its business, including search, ads and its app store, to try to curtail its reach. The advertising business, the core of...
    According to a recent report, the DOJ is preparing to file an antitrust lawsuit against internet giant Google over the company’s advertising technology business. Bloomberg reports that according to sources with knowledge of the situation, the Justice Department has advanced its investigation of Google’s digital advertising business and could file a lawsuit by the end of 2021. Sources claim that the DOJ is confident in its claims that Google is abusing its dominance in the advertising sector, but no final decisions have been made yet. Scrutiny of Google’s advertising business by the DOJ began under the Trump administration when then-Attorney General William Barr sued Google over its search business instead. Barr claimed at the time that Google used its exclusive distribution deals with wireless carriers to block other phone makers out of the market. Attorney General William Barr speaks during a news conference, Monday, Dec. 21, 2020 at the Justice Department in Washington. (Michael Reynolds/Pool via AP) Google boss Sundar Pichai is masked up Following Barr’s complaint, a separate antitrust complaint was filed by a group of state attorneys general led...
    The recent privacy measures adopted by Apple and Google to prevent the tracking of their users have impacted on the advertising business of Facebook. So much so, that the social network itself announced that it will adopt methods that minimize the collection of personal data for ad personalization. It is the first step in a process that will not happen overnight. This time, the focus has been on privacy-enhancing technologies and how they can shape the future of advertising. “As Apple and Google continue to make changes across their browsers and operating systems, and with the evolving privacy regulatory landscape, it is important to recognize that digital advertising must evolve and rely less on data from individual third parties,” he published Graham Mudd, Vice President of Product Marketing and Facebook Ads. From the social network maintains that the personalization of ads is necessary; but they also recognize that there is the possibility of do it without compromising the privacy of users. Logically, the development of technologies that allow it requires time, dedication and many resources. While the plans are...
    (CNN Business)This time last year, Google was starting to feel the early pandemic slump as large parts of the global economy shut down. On Tuesday, the company showed just how far it's come since. Google (GOOG)'s parent company Alphabet reported revenue of $61.9 billion for the quarter ended June 30, a staggering 62% jump from the same quarter last year and significantly higher than analysts had expected. The company's profits more than doubled to $18.5 billion. Alphabet's stock rose 3% in after-hours trading Tuesday following the earnings report.Much of that growth was driven by a rebound in Google's core advertising business, which posted revenue of $50.4 billion — a 69% increase from the year prior. Ad revenue from the company's video platform YouTube surged 84% to $7 billion.Google's ongoing efforts to diversity its business beyond online advertising also appear to be bearing fruit. Read MoreAlphabet and Google CEO Sundar Pichai hailed the company's investments in artificial intelligence and its rapidly growing cloud business, the latter of which shrunk its quarterly losses from $1.4 billion to $591 million compared to the...
    More On: google Google searches for new measure of skin tones to curb bias in products Google’s ad business reportedly subject of new EU antitrust probe Google must face shareholder lawsuit claiming it hid security risks Google, LVMH unveil ‘AI partnership’ to anticipate wealthy customers’ whims The European Union opened a formal antitrust probe into Google’s lucrative advertising business, signaling it will scrutinize whether the search giant is abusing its increasingly outsize market power. The European Commission, the legislative branch of the EU that is overseeing the investigation, said Tuesday is considering whether Google has broken EU rules by favoring its own online advertising services over competitors. It’s also probing if Google is “distorting competition” by restricting third-party access to user data for advertising while keeping such data for its own use.  “We are concerned that Google has made it harder for rival online advertising services to compete,” European Commission Executive Vice-President Margrethe Vestager said in a statement.  Google did not immediately respond to a request for comment.  While the company has its hands in everything from driverless cars to...
    London (CNN Business)The European Union has launched an antitrust investigation into Google's vast advertising business, claiming that the company may have disadvantaged rival services, making it harder for brands to reach consumers and for publishers to fund their content. The formal investigation, which follows a preliminary probe that began in 2019, will examine whether Google (GOOGL) is distorting competition by restricting access to user data for advertising purposes, while reserving such data for its own use, the European Commission said on Tuesday. "Google collects data to be used for targeted advertising purposes, it sells advertising space and also acts as an online advertising intermediary. So Google is present at almost all levels of the supply chain for online display advertising," EU chief antitrust official Margrethe Vestager said in a statement. "We are concerned that Google has made it harder for rival online advertising services to compete in the so-called ad tech stack."A Google spokesperson said that the company would engage constructively with the European Commission "to answer their questions and demonstrate the benefits of our products to European businesses and...
    More On: google Google must face shareholder lawsuit claiming it hid security risks Google, LVMH unveil ‘AI partnership’ to anticipate wealthy customers’ whims Will we finally be able to rein in the abusive power of Big Tech? Congress looks to break up Big Tech with bold new antitrust bills Google is battling anti-monopoly regulators on both sides of the Atlantic — and the European Union is reportedly about to turn up the heat. Antitrust regulators in the bloc are set to launch an investigation into Google’s lucrative ad business by the end of the year, Reuters reported, building on three other antitrust probes that have resulted in $9.8 billion in fines so far. Google dominates the digital advertising market worldwide, taking in 27.5 percent of all global ad spending, according to market research firm eMarketer. Its share of the US ad market last year was 28.9 percent, according to the firm. The search giant’s share of online advertising, however, is much greater. In 2019, the European Union estimated that Google’s market share of online display ads was more...
    More On: monopoly EU reportedly set to open formal antitrust probe into Facebook Barry Diller calls Apple’s App Store fees ‘disgusting’ Facebook’s ‘oversight board’ just shows how tyrannical it’s become YouTube TV pulled from Roku amid spat with Google Google’s parent company Alphabet is expected to pay a fine and change some business practices to settle an antitrust case with the French government over its online advertising business, The Wall Street Journal reported Thursday. France’s Competition Authority has alleged that Google’s advertising tool DoubleClick, which online publishers use to sell ad space, gave an advantage to Google’s own online ad auction system over other companies, according to the paper, which cited people familiar with the matter.  To settle the charges, Google has reportedly offered to remove obstacles faced by competitors within its ad exchange. The changes would only be legally binding in France but could be adopted companywide to appease critics in other countries. The alleged settlement talks come as regulators around the world have ramped up scrutiny of Google’s ad business, which brought the company about $23.7 billion...
    In this article GOOGLThe Google logo is seen January 8, 2020 at the 2020 Consumer Electronics Show (CES) in Las Vegas, Nevada.ROBYN BECK /AFPAlphabet's market capitalization of over $1.5 trillion makes it one of the most valuable publicly traded companies in the world, trailing only Apple, Microsoft and Amazon. Created in 2015, Alphabet is essentially a holding company for Google, which generates nearly all of its revenue and profit. Google has always portrayed itself as a tech company and has invested in many far-reaching areas of technology — such as internet search, mobile phones, artificial intelligence, self-driving cars and health technology. Its conference for software developers, Google I/O, which kicks off Tuesday, typically intersperses deep tech talk with far-reaching visions of the future. But Google's main business is online advertising. In 2020, Alphabet generated almost $183 billion in revenue. Of that, $147 billion — over 80% — came from Google's ads business, according to the company's 2020 annual report.  Google has been the market leader in online advertising for well over a decade and is expected to command nearly a...
    Susan Wojcicki, CEO, YouTube speaking at #VidCon, July 23, 2015.Harriet Taylor | CNBC Google's YouTube is already the world's largest online video platform. If continues growing the way it has the last several quarters, it could also match Netflix in revenues by year's end. In its first-quarter earnings report Tuesday, Google parent company Alphabet said YouTube brought in revenue of $6.01 billion in advertising revenue during the quarter — up from $4 billion from a year ago, for a growth rate of 49%. That's an acceleration over its 46% growth in Q4. It's also nearly twice the growth rate of Netflix, which reported 24% revenue growth in Q1, and expects growth to slow to 19% next quarter. If its current growth trajectory continues, YouTube will book between $29 billion and $30 billion in revenue this year. Netflix is expected to report $29.7 billion in revenue for 2021, according to an average of estimates from analysts polled by Refinitiv. Alphabet first broke out YouTube's advertising revenue in Feb. 2020. Since then, investors have gotten a clear look at its growth streak, which...
    APPRENTICE star and vice-chairperson of West Ham FC Karren Brady answers all your careers questions. Today she helps out a woman who wants to know the best way to advertise a new business amid the pandemic and gives advice to an employee on how to deal with a bad experience in her workplace. Fabulous’ Bossing It columnist Karren Brady answers your career questions Q. I’m facing redundancy at the end of June, and in readiness for this I’m hoping to set up my own business in the same field as my current position, with the added bonus of being my own boss. However, I’m not sure of the best way to advertise my business. Do you have any advice about getting the word out there? Angela, via email A. This is a great opportunity for you, and as you say, given the situation there is no better time to take the plunge! Whatever kind of business you are setting up, the principles are almost always the same. First, you need a great brand name and logo...
    “We think we’ve absolutely got a case that will win,” Texas Attorney General Ken Paxton said Wednesday, referring to the Lone Star state’s antitrust lawsuit against Google alleging abusive monopolistic practices in the digital advertising business. Paxton spoke with Breitbart News Editor-in-Chief Alex Marlow on SiriusXM’s Breitbart News Daily about Texas’s litigation against Google. Marlow invited Paxton’s comments on Gov. Ron DeSantis’s (R-FL) proposed regulatory response to political censorship and manipulation of access to information the world’s largest technology companies have deployed. Paxton replied, “We definitely are looking at [DeSantis’s proposal]. We’re trying to encourage our legislature to do something similar [in Texas], because I feel like [Big Tech] have had exemption from liability that they they shouldn’t have had, especially being in the monopolistic position they are in.” “Our focus is on lawsuits,” Paxton continued. “We’ve sued Google for antitrust violations, and we think we’ve absolutely got a case that will win, and very likely, there [will] be other companies [doing] this process [that we will] learn have done the same thing [and] that are in the very same position.”...
    By Paresh Dave (Reuters) - Alphabet Inc on Tuesday beat fourth-quarter sales expectations as advertising customers unleashed budgets for the holidays, and the Google owner disclosed for the first time that its Cloud unit is losing $5.6 billion a year. Shares of Alphabet, up 9.5% this year, rose 5% after hours to $2,014.66. Google's advertising business, including YouTube, accounted for 81% of Alphabet's $56.898 billion in fourth-quarter sales, which rose 23% compared with a year ago. Budget cuts by travel and entertainment advertisers in 2020 were nearly made up as the year went on by new spending from retail and other clients who were driven online by the COVID-19 pandemic. Analysts tracked by Refinitiv had estimated quarterly revenue of $53.129 billion, or growth of 15.31%. The Cloud disclosure marks a major milestone for Google, which generates more revenue from internet advertising than any company globally. Google for years has faced questions over whether it can spin the cash from its advertising business into a newly profitable venture. Alphabet said Google Cloud posted a quarterly operating loss of $1.24 billion. Google...
              Live from Music Row Wednesday morning on The Tennessee Star Report with Michael Patrick Leahy – broadcast on Nashville’s Talk Radio 98.3 and 1510 WLAC weekdays from 5:00 a.m. to 8:00 a.m. –  host Leahy welcomed Craig Klein of Sales Nexus to describe his company’s services as a great alternative to the other Big Tech monopolies. Leahy: In studio with us the original all-star panelist Crom Carmichael. Crom, good morning. Carmichael: Michael, good morning, sir. Leahy: Glad to have you here Crom. This is a great new segment that we’re launching here at The Tennessee Star Report. It is called the tech life series. We have searched the country for innovative entrepreneurs and businessmen who are going to give regular Americans alternatives to the Big Tech monopoly out there. And our first participant in the tech life series is our good friend Craig Klein founder of Sales Nexus on the web at SalesNexus.com in Houston, Texas. Welcome to The Tennessee Star Report, Craig. Klein: Thank you very much, Mike. Thanks for having me on. Leahy:...
    Ranking the Available NFL Head Coaching Jobs This Is the Laziest State in America Inside Amazons advertising business, which is $13 billion and growing Amazon's e-commerce dominance is quickly expanding to advertising. © Alex Wong/Getty Images; Samantha Lee/Business Insider Alex Wong/Getty Images; Samantha Lee/Business Insider The pandemic has drastically cut ad budgets as marketers reign back their spending, but e-commerce advertising is booming as people shop more from home - with Amazon leading the pack. Load Error EMarketer forecast that e-commerce advertising would rise 39% to $17.4 billion in the US in 2020, to represent 12% of digital ad spend. That growth has attracted Walmart, CVS, and Walgreens and other retailers that have joined Amazon in vying for a slice of the pie. Here's the latest on what we know about Amazon's moves to grow its advertising business.How big is advertising for Amazon?Amazon made about $13.5 billion from advertising in the first three quarters of 2020, up from roughly $9.3 billion in the year-ago period. While that amount is a tiny sliver of Amazon's revenue from retail sales...
    The most random number retirements across all sports We Ask a Derm: Why Are My Lips Always Chapped? Inside Amazon: Everything we know about the e-commerce giants growing advertising business Amazon is increasingly taking on Facebook and Google for digital advertising dollars while other e-commerce companies like Walmart, Target, and Walgreens are beefing up their own ad businesses. © Alex Wong/Getty Images; Samantha Lee/Business Insider Alex Wong/Getty Images; Samantha Lee/Business Insider The pandemic has drastically cut ad budgets as marketers reign back their spending, but e-commerce advertising is booming as people shop more from home. EMarketer forecast that e-commerce advertising would rise 39% to $17.4 billion in the US in 2020, to represent 12% of digital ad spend.  Here's the latest on what we know about the company's moves to turn advertising into a larger revenue stream.Amazon's ad leadership The 18 power players at Amazon who are leading the e-commerce giant's media ambitions Advertising is Amazon's fastest-growing business and is expected to surpass $17 billion this year. Here are the 19 top insiders leading the charge. Amazon recently made...
    When asked about Google, Bryan Clayton voices a familiar lament among small-business owners. "You keep getting squeezed further and further down the search results page," said Clayton, CEO of GreenPal, a company that operates an app to help homeowners find lawn care. "As a startup, you don't have a million-dollar advertising budget." The Justice Department sued Google for anticompetitive behavior on October 20, saying the company's dominance in online search and advertising harms rivals and consumers. Get Breaking News Delivered to Your Inbox But owners such as Clayton have a different beef. What's unfair about Google, they say, is the way it gives the greatest prominence in search results to companies that spend the most on advertising. Companies covet the top spots in Google search results — the first page of rankings, and the top of subsequent pages. But if too many companies vie for one of these spots, the cost can jump out of reach for a small business — just like the price for prime-time TV commercials. Google controls about 90% of global internet searches, a...
    By JOYCE M. ROSENBERG, AP Business Writer NEW YORK (AP) — When asked about Google, Bryan Clayton voices a familiar lament among small business owners. “You keep getting squeezed further and further down the search results page,” says Clayton, CEO of GreenPal, a company that operates an app to help homeowners find lawn care. “As a startup, you don’t have a million-dollar advertising budget.” The Justice Department sued Google on Oct. 20 for anticompetitive behavior, saying the company’s dominance in online search and advertising harms rivals and consumers. Owners such as Clayton have a different beef. What’s unfair about Google, they say, is the way it gives the greatest prominence in search results to the companies that spend the most on advertising. Companies covet the top spots in Google search results — the first page of rankings, and the top of subsequent pages. But if too many companies vie for one of these spots, the cost can jump out of reach for a small business, just like the price for prime time TV commercials. Google controls about 90% of global...
    California lays out strict conditions for theme park reopenings 10 Little-Known Facts About Popular Chain Restaurants Youve Probably Never Heard Google faces a landmark antitrust case Hi and welcome to Insider Advertising, weekly edition, where we dive into the big stories in media and advertising. If you're not a subscriber, sign up here to get this in your inbox daily. This week: Google's historic lawsuit, Target loses its top ad exec, and Netflix's growth slows.  © Provided by Business Insider Denis Balibouse/Reuters The case against Google The big news yesterday was the heavily anticipated antitrust case that accuses Google of having an unfair advantage in search and online advertising. Load Error  The Justice Department's case argues that Google uses a network of illegal, exclusionary business deals which disadvantage smaller competitors, building an unfair advantage in search advertising. The case is likely to continue under a Biden presidency. And if the government wins out over Google, the company could be forced to restructure or possibly separate parts of its business. It's been open season on the tech giants lately, and the...
    In California: Newsom’s nominee for state Supreme Court would make history Whole Foods CEO John Mackey thinks capitalism should rebrand to innovationism and believes its responsible for lifting humanity literally out of the dirt Ad-supported video streaming is on a tear — meet the executives behind its growth Hi! Welcome to the Insider Advertising daily for October 6. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com. Today's news: The executives behind the rise in ad-supported streaming video, Peloton doubles down on advertising, and Google escapes misinformation concerns. © Twitch Twitch's Sara Clemens. Twitch The 18 power players leading the rise of free ad-supported streaming video in 2020 As media companies launch and acquire streaming services, ad-supported video services are growing. Ashley Rodriguez identified the execs at the forefront of ad-supported video streaming. They include Twitch's Sara Clemens, PlutoTV's Jeff Shultz, and YouTube's Tara Walpert Levy. Read the full story here. © Peloton Peloton Peloton's sales grew so much during the...
    Many things will change with the arrival of the news recently announced at WWDC20 to iOS 14, as already demonstrated thanks to the first public beta available for download. But beyond the changes at a glance, this evolution also implies the destruction of a $ 1 billion business, which especially affects advertising companies. As many users are aware today, most apps have trackers of user activity for advertising purposes. In this way, they identify likes and interests that later allow creating campaigns supported by Google and Facebook, with the famous personalized ads that constantly haunt us in our time of using an app or Internet browsing. But, iOS 14 would be about to end this possibility. How the privacy conditions of iOS 14 will change the business of advertising agencies According to an analysis published on Medium, iOS 14 is ready to change the conditions that allow access to our data for advertising purposes Being direct and transparent, adding an optional dialog box for the ad tracking function that will limit agencies. These characteristic corresponds to...
    The feds are reportedly gearing up to bring an antitrust lawsuit against Google by the end of September. Justice Department lawyers have been instructed to finish up their inquiry into the search giant this month as Attorney General William Barr is eager to take on the search giant. The majority of the government’s lawyers feel that Barr’s timeline is rushed, according to the New York Times, with a number of them saying they would not sign the complaint. The DOJ’s lawyers reportedly wanted more time to build their case, but were overruled by the Attorney General who felt that the department was moving too slowly. Representatives for Google and the Department of Justice did not immediately respond to a request for comment. Both the federal government as well as a collection of state AGs have reportedly been digging into Google’s advertising business, which claims about a third of the world’s spending on online ads. The Mountain View, Calif.-based company also controls about 90 percent of the market for “ad tech tools” such as Google Ad Manager, which publishers use...
    The feds are reportedly gearing up to bring an antitrust lawsuit against Google by the end of September. Justice Department lawyers have been instructed to finish up their inquiry into the search giant this month as Attorney General William Barr is eager to take on the search giant. The majority of the government’s lawyers feel that Barr’s timeline is rushed, according to the New York Times, with a number of them saying they would not sign the complaint. The DOJ’s lawyers reportedly wanted more time to build their case, but were overruled by the Attorney General who felt that the department was moving too slowly. Representatives for Google and the Department of Justice did not immediately respond to a request for comment. Both the federal government as well as a collection of state AGs have reportedly been digging into Google’s advertising business, which claims about a third of the world’s spending on online ads. The Mountain View, Calif.-based company also controls about 90 percent of the market for “ad tech tools” such as Google Ad Manager, which publishers use to...
    Facebook's CEO Mark Zuckerberg speaks during the F8 Facebook Developers conference on April 30, 2019 in San Jose, California.Justin Sullivan | Getty Images Though the tech giants have proven to be relatively resilient to the worst of the pandemic's impact on the advertising industry, it still stung: Facebook still saw the slowest revenue growth since its 2012 IPO and Google reported its first revenue decline in company history.  But analysts said factors like the amount of revenue coming from direct-response versus brand advertising, exposure to areas like travel and Google's sheer size gave Facebook's ad business a leg up over Google during the second quarter. In notes to investors on Thursday and Friday, analysts explained why Facebook is enduring the pandemic better than Google. Here's what they had to say.Brand advertising vs. direct response While direct-response advertising refers to placements that encourage a more immediate action, like downloading an app or clicking a link, brand advertisements are a longer-term play. They're more focused on attributes like what a brand stands for or how it makes a consumer feel. During the pandemic,...
    Alphabet CEO Sundar Pichai gestures during a session at the World Economic Forum (WEF) annual meeting in Davos, on January 22, 2020.(Photo by Fabrice COFFRINI / AFP) (Photo by FABRICE COFFRINI/AFP via Getty Images) Microsoft's advertising business struggled last quarter, as advertisers cut their budgets during the coronavirus pandemic and corresponding spike in U.S. unemployment. That outcome could spell bad news for search advertising rival Google, whose parent company Alphabet reports second quarter earnings next week. On Wednesday, Microsoft said that search revenue minus traffic acquisition costs fell 18% from the year-ago quarter as customers spent less on ads. One quarter ago, that part of Microsoft's business was up 1% year-over-year, while Google search ad revenue declined 9.4%. Google's search engine is more widely used than Microsoft's Bing; Google had about 84% market share in June, while Bing had 6%, according to NetMarketShare. Microsoft as a whole saw slower growth as the coronavirus affected many parts of its business last quarter, but portions of its business like gaming, cloud infrastructure and productivity software helped smooth out the results as people...
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