Nov 24, 2022
Shay Mitchell: how Gen Z, TikTok helped grow luggage brand, Bèis
This news has been received from: New York Post
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“Pretty Little Liars” alum Shay Mitchell credited teenage TikTok users with helping grow her luggage brand, Bèis.
The actress, whose business has developed a cult following online, said she took “great care” to resonate with Gen Z consumers.
“TikTok has been huge in amplifying our brand voice and narrative in an organic and playful way,” she told Page Six Style exclusively.
“Gen Z tend to be mindful about the brands that they support, [so] we have taken great care to consciously build a brand that has integrity and our finger on the pulse of what is happening.
“I want [Bèis] to be the go-to travel brand.”
The “You” star, 35, launched her first line of luggage in 2018, and has since expanded the brand’s offerings, including a recent collection of totes and diaper bags in collaboration with model, Elsa Hosk.The “Pretty Little Liars” alum launched the brand in 2018.Instagram/Beis
Mitchell said her team’s efforts were translating into “authentic support” from customers, evidenced by the plethora of user generated content on platforms like Instagram and TikTok.
“I also think [Gen Z] appreciates our transparency with products and process,” she added.
“We try to clearly showcase our products online to give consumers the full picture behind a collection or design, and we do it in an engaging way that feels like entertainment.”She credited TikTok users and Gen Z consumers with helping the brand grow.
Tiktok/BeisShe credited TikTok users and Gen Z consumers with helping the brand grow.
Instagram/BeisShe credited TikTok users and Gen Z consumers with helping the brand grow.
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The mother of two, who shares daughters Atlas, 3, and Rome, 5 months, with her longtime boyfriend, Matte Babel, recently went viral on the platform after fans speculated she came out as bisexual.
In the video, which was posted last month, Mitchell stitched another TikTok user who said, “If you identify as bisexual, do you own a green velvet couch?”Mitchell recently collaborated with model, Elsa Hosk.Tiktok/Beis
The “Dollface” star then filmed herself sitting down on her own green velvet couch.
Fans were quick to jump into the comments section, with several pointing out that Mitchell portrayed a gay character, Emily Fields, in “PLL,” and a bisexual character, Peach Salinger, in the Netflix hit, “You.”
Mitchell has not addressed the speculation.Filed under celebrity interviews , pretty little liars , shay mitchell , Travel , 11/24/22
News Source: New York Post
My ‘secret weapon’ makes cleaning fabric furniture easier – and you already have it in your kitchen cabinets
A CLEANING expert shared her go-to tool for cleaning couches, chairs, and other upholstered surfaces.
Her secret weapon is so budget-friendly, you don't even need to buy anything: just head to your kitchen.4Brittany Kruger is a home pro who shared her hack for cleaning upholstered furnitureCredit: TikTok/@bettercleaningbritt 4Her secret weapon is super simple – and you already have it in your kitchenCredit: TikTok/@bettercleaningbritt
Brittany Kruger, known on TikTok by her handle BetterCleaningBritt, has plenty of pro-level secrets for keeping your home tidy.
But you don't need to be an expert like Kruger to use her hacks to get your home sparkling.
In one video, she showed how easy it can be to deep-clean the fibers on upholstered furniture like sofas.
The hot hack went viral on #CleanTok, the section of TikTok dedicated to effortless cleaning strategies anyone can try at home.READ MORE: CLEANINGRUG UP Cleaning fanatic shares the simple way she gets old rugs looking new & fluffyDUST BUSTING I’m a home expert – if your house is always dusty, two areas could be to blame
First, Kruger mixed together a solution of Fabuloso mult-surface cleaner and hot water.
After diluting the detergent and stirring thoroughly, she soaked a microfiber cloth in the mixture.
She squeezed out most of the liquid, leaving the cloth damp, before grabbing her secret weapon from the kitchen.
Kruger picked out a handled pot lid from her cookware set.Most read in LifestyleHALT HER My boss said my outfit was inappropriate but I look amazing in my halterneck topDIRTY TALK Man sparks debate with how often he washes his clothes & item he NEVER cleansSTAY AWAY TJ Holmes left Amy Robach 'vulnerable' in post-'affair' GMA spot, expert revealsEX-BRA-ORDINARY I'm a 32DD & tried 4 viral braless tops - I was very impressed
A small pot or pan lid will work fine for this hack – while a larger lid will cover more surface area, a smaller one can work into nooks and crannies.
Kruger folded the damp rag over the pot lid, tucking the corners around the handle.4Kruger used a solution of Fabuloso multi-surface cleaner and hot waterCredit: TikTok/@bettercleaningbritt 4She wrapped a microfiber cloth around a pot lid to create a handled scrubberCredit: TikTok/@bettercleaningbritt
With the cloth stretched over the lid, Kruger had a wide scrubber to work the cleaning solution into the couch fabric.
She used a combination of wide, sweeping motions and small circles to clean the fabric.
The handle gives plenty of leverage to work out stubborn stains or matted fibers.
If you try this hack at home, make sure to rinse the cloth thoroughly before placing it over the pot lid again to do a final scrub and remove any residue.
Once the couch is clean, just let it dry – no vacuuming or blow-drying necessary. The upholstery should look almost new.
Just make sure to rinse the pot lid before you cook with it again to avoid the risk of your pasta dinner tasting like Fabuloso.Topics
- Cleaning hacks
- Life Hacks
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