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IT’S quite a bold move for a ­business to tell its customers to go stuff it.

But that is precisely the brilliant tactic employed by the Halifax this week, when it told customers that if they don’t like its latest woke madness then they are welcome to take their business elsewhere.

6Halifax told customers to go elsewhere if they do not like the 'woke approach'Credit: Rex

The bizarre turn happened because earlier this week the bank posted a photograph on social media of a female staff member’s name badge.

Beneath the name “Gemma”, the badge said “she/her/hers”.

Because apparently in 2022 we cannot know whether someone called “Gemma” is a woman or not. Or we are not meant to presume. Or some such nonsense.

In any case, the Halifax thinks that it is important to put staff pronouns on its name badges because it has decided to join the woke madness of the era.

This madness is based on the idea that the existence of a tiny number of “trans” people means that men and women don’t exist, or can’t be presumed to exist.

6Halifax's policy over the name badges is madnessCredit: twitter

Apparently we should spend the rest of time talking about pronouns, so that in the words of the Halifax we don’t have any “accidental misgendering”.

By going along with this line of thought, the Halifax doubtless believes that it is being wildly progressive and important — ground-breaking and brave.

Clearly the bank’s customers thought otherwise. One replied on social media saying: “There’s no ambiguity about the name ‘Gemma’.

It’s a female person’s name. In other words, it’s pathetic virtue- signalling and seen as such by almost everyone who responded to the initial tweet. Why are you trying to alienate people?”

A mere 20 minutes later a member of the Halifax social media team called “Andy M” replied to this customer. “If you disagree with our values, you’re welcome to close your account.”

We have no idea who Andy M is yet, but woah, was that a bad response.

Perhaps he cleared it with his bosses. Perhaps this woke little ninny was acting on his own initiative.

But within hours customers started taking him up on his offer.

In the days that have followed hundreds of customers have said that they are closing their accounts with the Halifax.

If I had an account with them I think I would too.

Not because I want to silence or bully anyone, but because in moments like this you see what a corporation’s actual priorities are.

In recent years the Halifax has not been good to its customers.

It has underperformed compared to many competitors. And it has been one of those High Street banks that has chosen to withdraw from the nation’s towns.

In 2022 alone, the Halifax has so far cut 27 branches across the country.

So it seems that it doesn’t put customer priorities very high on the list of its own priorities.

Now it sees fit not just to serve customers badly but to actually berate them. And then tell them that they can take their business elsewhere. Who do these people think they are?

The truth is the Halifax now joins a long and inglorious list of businesses and corporations which are trying to hide their failures by indulging in this woke nonsense.

The Halifax can’t keep its branches open. And so it pretends that if you or I meet “Gemma” in the Halifax one day, its priority is to make sure we don’t say: “Good morning, sir.” Or: “How do you do, mate. What a top bloke you are.”

As it is, the chances of anyone doing that are tiny. The whole idea is fantasy.

Not least because it is hard enough just to find an actual, real Halifax staff member at an actual, real branch of the Halifax.

As the chance of customers actually meeting a staff member diminish, the Halifax goes into these fantasy ideas about pronouns, misgendering and more.

They hope we won’t notice what they are doing.

It is like entertainment giant Disney, which seems to have forgotten how to produce watchable content but is very keen to lecture its former customers on politics.

Or Nike, which loves lecturing people about taking the knee but doesn’t seem to mind that its products are often made in communist China. And hopes its customers don’t notice.

Companies and corporations are doing this all the time now. You might think of it as woke camouflage.

They deck themselves in Pride-month nonsense or pronoun nonsense or any of a million other forms of nonsense.

And all the time they hope that we won’t notice what they are doing elsewhere.

By talking about “Gemma” and her pronouns, it hopes we won’t notice that it is retreating from the High Street, abandoning its customers and then insulting them.

Not such a good look. Not such a good look at all.

Boris puts his foot in it

BORIS JOHNSON got into a strange position earlier this week, claiming that Vladimir Putin invading Ukraine was an example of “toxic masculinity”.

The Prime Minister even claimed that if Putin had been a woman, he wouldn’t have invaded.

Clearly the Prime Minister has never heard of Catherine the Great or many other violent women in history.

Whenever Boris says this sort of thing he is clearly trying to impress somebody.

Perhaps it is his wife. Perhaps President Biden.

Just no zeal to see NZ 6Jacinda Ardern is now trying to convince people to visit New ZealandCredit: EPA

NEW Zealand leader Jacinda Ardern has been a disaster, implementing one of the strictest lockdowns in the world.

She locked her country off from the rest of the world for two years.

The eagerness of the authorities to clamp down on any normal life was appalling.

Now the country is reopening and – surprise surprise – nobody wants to go there.

Ardern used an appearance on ITV’s Lorraine this week to beg British travellers to visit her country.

But who would when they might get locked in again at any moment?

Some people used to think Ardern was a genius – kind, compassionate, caring and lots of other cliched female traits.

In fact she has been a nightmare for the people of her country, showing very little compassion for them.

Greta, another rubbish act at Trashtonbury 6Greta Thunberg lectured Glastonbury revellers on saving the planetCredit: Rex

GLASTONBURY usually provides a few good highlights, but I can’t imagine anything worse than actually going to the festival.

Imagine paying hundreds of pounds to sit in a field and get lectured on politics by various radical leftists. But the worst of it is the hypocrisy.

This year one of the guest lecturers was Greta Thunberg. She told attendees about how important it is to save the planet.

“Right now is where we stand our ground,” she told them.

6Worthy Farm needed a major clear-up operation despite Greta's adviceCredit: PA

Two days later the hundreds of thousands of attendees left the campsite looking like a toxic waste dump.

Hundreds of volunteers were needed to clean up the thousands of belongings, cups and more strewn across the 800-acre site. It is the same every year.

Each time, Glastonbury lectures the world on saving the planet but the attendees can’t even be bothered to look at the ground beneath their own feet.

They used to say charity begins at home. Well, perhaps saving the planet starts with respecting the little bit of it you’re standing on.

Civil justice

A NUMBER of victims of IRA terror have started a civil case against former Sinn Fein leader Gerry Adams.

They accuse him of being a high-ranking member of the IRA for decades when they or their relatives had their lives wrecked by IRA ­violence.

Adams is getting on now, so this might be the best chance to see him have to testify under oath. I donated to the cause this week.

If you would like to join in the Crowdfunder to see this case happen, go to Innocent Victims Of Terror’s page on CrowdJustice and give what you can.

Greens haven't a clue

THE green nutters keep getting up to ever-madder tricks.

This week they started to glue themselves to paintings.

6Green protestors are getting up to increasingly mad stuntsCredit: video

First in the Kelvingrove Art Gallery in Glasgow and then in the Courtauld Gallery in London.

Wearing “Just stop oil” shirts, they hollered about how we have to stop using fossil fuels.

I can’t quite imagine how arrogant and narcissistic you have to be to think that you should glue yourself to a fragile painting and shout political slogans.

But self-awareness is clearly not the strong point with these folks.

These activists certainly use oil on a daily basis.

I would guess that the glue they used contains ingredients that are not made only from hemp.

But the strangest thing is that these activists never have any answer as to what we are meant to do.

“Just stop oil” is as useful as saying “Just stop eating”.

We may find other sources of energy in the future.

But at the moment fossil fuels and nuclear are as good as we have.

You can’t just stop using oil any more than you can just stop eating.

Especially if you have no better suggestions for how to keep going.

The green activists are opposed to every one of the best sources of energy we have.

Read More on The SunBUMPING ALONG My baby bump is so big people think it’s fake - giving birth terrifies me

Fuel and energy prices are bad enough as it is.

The only way they would be worse is if we listened to these sticky weirdos.

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Tags: features print features the sun newspaper won’t notice the prime minister the prime minister earlier this week sources of energy and corporations on social media customers to go these activists greta thunberg told customers about pronouns jacinda ardern its customers talking getting up this week member thousands fossil fuels customers staff member all the time people think clearly hundreds high street the rest nonsense and then on politics the country her country

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Omar Kelly: Possession of playlist power inspires Dolphins players to shine

Never underestimate the power of a good playlist because the vibe music can create often sets the tone for whatever you’re embarking on.

So far, the reward system new coach Mike McDaniel created, letting the top performer of the previous day’s practice pick the music for the next session, has been one of the main motivators during training camp’s grueling work, often keeping the practices light and upbeat.

As a result, the playlist creator serves as the center of attention for a day.

Shine in practice with a dominant showing, which must be paired with consistency throughout the week, and an orange jersey and the team’s auxiliary cord is yours.

Players get a text the night before and must come to practice early to deliver the playlist they’ve curated.

Since the spring everyone acts as if receiving playlist power and the orange jersey that comes with it, is the highest honor one could receive from the team.

“It’s exciting,” said linebacker Andrew Van Ginkel, who provided camp’s most well-rounded playlist on Friday. “You get a text that says that you were the practice player of the day, so when I got that, I was happy just knowing all the hard work that I put in really is paying off.”

So far there have been people-pleasers like Van Ginkel, players who simply want everyone to be happy with their music choices so they put something in for everyone.

Then there are those who want the music to reflect the region of the country they are from, or the genre of music they are into.

Quarterback Tua Tagovailoa, the orange jersey player on Wednesday, had that day’s practice feeling like the Dolphins had just relocated to the lobby of a Hawaiian resort, taking the tunes back to his childhood home.

Safety Jevon Holland’s music had a heavy West Coast flavor, as he paid tribute to his Oakland roots. And receiver Jaylen Waddle’s Houston upbringing was reflected on his orange jersey day.

Defensive tackle Zach Sieler’s orange jersey day was a throwback to 80′s rock.

Then there’s defensive tackle Christian Wilkins, who controlled the playlist on Saturday and gave the fans in attendance some dancing to accompany his musical taste, which was highlighted by his 2 Live Crew, Bobby Brown and Teddy Riley selections.

“I got to show my range,” said Wilkins, who used his first song of practice, Jay-Z’s “Public Service Announcement,” as a tribute to fellow defensive lineman John Jenkins, a 10-year veteran whom he stressed has “been having a heck of a camp.”

“It’s a lot of pressure because you have to set the tone for the day,” Wilkins said about the playlist power. “But you also have to be yourself a little bit. Guys are always hitting up other guys [for recommendations].

“I’m a man of the people, so I have to give the people what they want.”

What the players want is music that will inject energy into these dog days of summer practices in 100-degree heat. But the team’s standards are high.

“The whole point is, if you have any comments or critiques over the DJ list become the DJ,” McDaniel said when explaining how the orange jersey and playlist powers were created.

Tight end coach Jon Embree, who also serves as the assistant head coach, recommended that the playlist should be put in the hand of the previous days top performer after there was widespread complains about McDaniel’s music taste. Since then the coaching staff has routinely put it to a vote after the days film session.

When offensive lineman Liam Eichenberg’s playlist got messed up, and the same four songs kept playing over and over again during the early portion of practice last week, he heard about it nonstop during practice until the equipment people fixed it, and got his playlist going again.

“Man, that was a mess,” Eichenberg said. “I hit up the O-line and said ‘send me some songs.’ Then towards the back end, I put some country stuff.”

The hope is that the playlist continues to be a motivator, helping the team not only increase their musical taste and range but ultimately improves the on-field performance of the team this season.

The orange jersey has been around since the spring, and now some players — Tagovailoa, Tyreek Hill and Wilkins — are getting their second spin at being the practice DJ.

“Not yet. Not yet,” linebacker Jaelan Phillips said when asked if he’s a repeat orange jersey wearer. “Striving for it though.”


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