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Getty Josh Norman forces a fumble against the Las Vegas Raiders.

Josh Norman has been living in Buffalo for less than a year, but he’s already become enamored by its people and earlier this week the Buffalo Bills defensive back decided to give back in a big way.

On Tuesday, Norman spoke at a press conference and announced the beginning of an initiative to help small businesses in Buffalo that have been hurt by the covid-19 pandemic.

I am a newcomer to the city of Buffalo, but for these past 6months I’ve grown to call this place home. In my short time of living here I’ve experienced what makes this place truly great. And that’s the People. (1/5) pic.twitter.com/0oWBO1aY4p

— *Joshua R. Norman (@J_No24) December 2, 2020

During the press conference, Norman announced that he was partnering with Buffalo Mayor Byron Brown to create the Buffalo Business Blitz, which will provide support to Buffalo-area businesses.

To jump-start the initiative, Norman donated $25,000 of his own money in hopes of providing grants of up to $2,500.

“Supporting small businesses is critical right now,” Norman said during the press conference. “I didn’t want to just cut a check and walk away. I wanted to do something that would make a difference for the small business owners who are hurting the most right now. I’m calling on local business leaders and philanthropists to add to our donation so we can support as many small businesses as possible. Also to Bills Mafia, I’ve seen what you are capable of. I want you to give what you can because, without these small businesses, Buffalo is just not the same secret.”

Norman has a goal of $1,000,000 to be raise for his initiative.

Local Buffalo businesses can apply for a grant here.

Norman also called on other local philanthropists, Buffalo-based corporations, and the community as a whole to help the cause by donating through the foundation at www.startz24.org .

Donate today to The Fund at https://t.co/Wu6CCCBP7j. I’ve jump started it with a seed of $25,000, and I challenge these major Buffalo based corporations along with all the Buffalonians in Western NY, to join me in this initiative. @MandT_Bank @RichProducts @wegmans @CTGinc (3/5)

— *Joshua R. Norman (@J_No24) December 2, 2020

“I’ve been a lot of places in my lifetime, and Buffalo is one of those cities where you instantly feel at home,” Norman said in an article by the Buffalo News. “Witnessing how Buffalonians support each other makes me want to do as much as I can for this city.”

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Bills Mafia Shows Out For Their Players

Earlier this year, Bills Mafia showed what they are truly capable of.

Just hours after losing his grandmother, franchise quarterback Josh Allen kept the news to himself and produced one of the best games of his career against the Seattle Seahawks, throwing for 415 yards and three touchdowns while rushing for a fourth.

After the game, Bills Mafia started donating to Oishei’s Children’s Hospital, a Buffalo-based hospital that Allen has been known to work with since joining the Bills, in $17 increments to honor Allen’s grandmother. As of Wednesday morning, the live ticker for donations sat at $697,273.

Oishei also made plans to launch a new fund in honor of Patricia Allen and announced they were also planning to name the west wing of their 10th floor the ‘Patricia Allen Pediatric Recovery Wing.’

Josh Norman Has Been in Buffalo For A Short Time

Since joining the Buffalo Bills, Norman has only played in four games this season. He’s been in Buffalo for just about six months and is still giving back to a city that has accepted him as one of their own.

In those four games, Norman has tallied 18 tackles, two pass deflections, and also came up with a crucial forced fumble against the Las Vegas Raiders in Week 4.

Norman returned from the Reserve/Covid-19 list last week and played in his first game since Week 6 when the Bills took on the Kansas City Chiefs. He played in just one snap against the Los Angeles Chargers.

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Who is Whole Foods CEO John Mackey?

WHOLE FOODS is known as one of America's largest organic supermarket chains.

CEO John Macky is the brains behind the grocery giant's ongoing success.

2Whole Foods Market was founded in 1980Credit: Getty Images - Getty Who is Whole Foods CEO John Mackey?

John Powell Mackey is a businessman and author born in Houston, Texas, on August 15, 1953.

Mackey was a student of philosophy and religion at the University of Texas in the 70s before he dropped out of college.

He is well-known for being the CEO of Whole Foods Market, which he co-founded in 1980. The company's corporate headquarters are located in Austin.

In 2003, he was named Ernst & Young entrepreneur of the year as a result of being an advocate for the organic food movement.

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The now 68-year-old has been eating a vegetable-based, healthy diet since the age of 23, according to a 2019 interview with CNBC.

Mackey had been a vegetarian for more than thirty years, and a vegan for five, according to The New Yorker.

Mackey does not eat processed meals, despite growing up in the 50s and 60s with a mother who depended on frozen meals for quick family dinner fixes.

While traveling, he told CNBC that he always packs a rice cooker with him to ensure he keeps up with his diet and even tries to book hotels near Whole Foods Markets so that he has meals covered.

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In 2013, he co-wrote the bestselling book Conscious Capitalism, a great read for "anyone hoping to build a more cooperative, humane, and positive future."

Is John Mackey married?

Mackey has been married to his wife, Deborah Morin, a yoga practitioner and teacher, since 1991.

The pair do not share any children together.

In a 2020 interview with Freakonomics Radio host, Stephen Dubner, the CEO explained that although he might regret not having children, he would not go back and change his life.

2John Mackey and wife Deborah MackeyCredit: Getty Images - Getty

“If I could do it all over again, would I make a different choice? And the answer is no, because I married the most amazing woman. And she has helped me so much. She’s made me so happy," he told Dubner.

"It’s been such a great partnership, 30 years together. And so, if I could go back into the past, I wouldn’t change that."

“I would not go back and replace my wife with a woman who wanted to have kids, because I have really scored well on that one,” he added.

What is John Mackey's net worth?

Mackey's net worth is estimated to be $85million, according to Celebrity Net Worth.

In 2017, Amazon acquired the organic grocer for $13.4billion back when Mackey owned .05% of Whole Foods' outstanding shares.

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Amazon paid $42 per share for the company which they hoped would increase visibility and benefits for its Prime members. 

The deal has helped Amazon bolster its online and offline services.

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